Branded Puja Kits! What an Idea Sir ji

This idea just blew me away the first time I read about it. Here is a 27 year old who has tapped into may be a true sacred cash 'cow'! Sacred Moments is a startup by Prakash Mundra which provides packaged puja kits which he claims includes all items required to conduct a puja by even a newbie. As per the company's website, the kit for Diwali puja contains around 30 items including Laxmi Ganesha murthy, crafted coconut, ghee, cotton wick, honey, pooja book and even gangajal. I am not sure if there is a number on the worth of the spiritual market of India, but in a society where religion and rituals hold central sway and where a number of people are ignorant about the requisites of a Puja and where to procure the items from, this wonderful idea of Prakash is bound to be a runaway success.